Do the hard stuff in here, so you can do everything you love out there.
Help every coach and athlete train with intent, see the progress they've earned, and live a happier, healthier life.
Why we built it
There are a lot of good fitness apps out there. Many are detailed and powerful, and some are a little too complicated, or don't give coaches and athletes the data they actually need. We wanted something different: data-driven, easy to use, and built so logging your score becomes the natural end of every class.
Because the whole premise is simple: log your score. Accurate data builds buy-in. It shows you why we program what we program, and it gives you real insight into your training and your life.
It's not about chasing Rx, topping the leaderboard, or feeling like you lost when you didn't win. It's about coming in, doing the hard stuff, and walking out ready for everything else you love to do.
CrossFit is built on science. Yurchi is built on intent.
What we love most about CrossFit is that it never stands still. When something works better, when new research comes out, the methodology adapts and puts it to use. That's the root of everything here. Yurchi adds the other half: being intentional with every piece of it, from the workout on the whiteboard to the way you look back on a year of training.
What intentional looks like
We hold this website to the same standard: simple, clear, nothing that doesn't earn its place. What we preach, we practice.
Who it's for
CrossFit and functional fitness are the heart of it, in big boxes and garage gyms alike. The specialists CrossFit creates (HYROX athletes, runners, Olympic weightlifters) have a home here too. Bodybuilding doesn't, and that's on purpose: we build for fitness that carries into the rest of your life.
For gyms, it's a foundation to grow on: programming, coaching, community and the data behind them, in one place that gets better as you do.
[Your name]
Founder, Yurchi · [Your gym], [City]I love being outside: walking the dogs, snowboarding, learning new things and trying new sports. Doing CrossFit every day is what gives me that freedom. I watched my family do it too, and I saw what it gave them.
As coaches, we've always tried to give our athletes as much information as we can. Now we can actually sit down and look at it together: over the last few months you've done all of this, you're making progress, don't be so hard on yourself. Or: here are two specific things we can work on.
That's why I built Yurchi. Not to make the leaderboard louder, but to help every athlete see the work they've put in and train with intent.